3 Minute Read.
Why Take Business Social Media Marketing Seriously?
Meet marketing, business social media marketing. When used properly, it is a lethal weapon of epic business building proportions. When overlooked, it is a poor representation of your business’s desire to connect with its audience. #truth
Whether you are vying to attract new customers within the hustle of the San Francisco Bay Area, or happen to be seeking to build within your small community reach in San Luis Obispo, there is one common thread: Relationship Building. Believe it or not, social media marketing is in the business of long-term customer relations and networking. After dealing with a variety of client backgrounds, we have found that some quickly grasp the benefit of social media marketing (SMM), and others require more convincing.
One clearly stated, succinct definition of this strategy is best described by Investopedia:
…to develop messages and content that individual users will share with their family, friends, and coworkers. This strategy relies on word of mouth, and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been able to access otherwise. Second, shared content carries an implicit endorsement when sent by someone that the recipient knows and trusts.
This element of trust resonates with customers and in effect is a wonderful way to do business. Strangely enough, after surveying our clients almost 90% of them did not know how to apply these tools to their own company! This may also be something you deal with. It is quite common to misunderstand the magnitude of business social media marketing, and we do not want you to be misinformed of the incredible opportunity you have to grow your reach organically.
Take LinkedIn for example. This is known as the “watering hole,” where a large majority of our highly-esteemed clientele share information, resumés, testimonies and stories relating to business. To detail a tried and true method of engaging with this business community, we decided to share with you a step-by-step checklist straight from the source.
If you would like to learn how to connect and analyze your approach within any social media outlet, please do not hesitate to get in touch! It is our passion to provide you with profitable solutions that build your business, engaging you in relationships that will last a lifetime.