Content is King.


Podcasts Are a Groundbreaking Advertising Medium

What podcasts do you listen to? As part of the Internet revolution podcasts represent the natural migration of radio to cyberspace where it enjoys a new boundless freedom. You can find podcasts on pretty much any topic you can imagine — from comedy to health & fitness to travel...
Taylor Swift and the Magic of Marketing to Millennials

Taylor Swift and the Magic of Marketing to Millennials

Taylor Swift is a titan in the music world with a strong fan base among millennials. Studying her marketing approach can lead to insights that can help your small business. Kelly Lovell recently wrote an excellent article about Taylor Swift for that provides three helpful takeaways for reaching...
Find a Need and Fill It: Jim Bachor's Pothole Mosaics

Find a Need and Fill It: Jim Bachor’s Pothole Mosaics

“Find a need and fill it,” the personal philosophy of Ruth Stafford Peale, has guided successful entrepreneurs for decades. But it can also be an effective advertising strategy. Jim Bachor, a Chicago-based mosaic artist, has taken this advice literally with his pothole mosaics and is finding success. In fact,...
BlogImage Death of the period

Texting, Emoticons, and the Death of the Period

With the ‘Tears of Joy’ emoji being declared the Oxford Dictionaries Word of the Year 2015, it’s clear that our written language is changing as a result of digital communication. And it’s affecting aspects of our language that we usually take for granted. A recent study conducted by the...

Infographic: Local Giving is Good For Business

Giving back to the community can create pleasant experiences that unite employees, improve workplace morale, and energize a customer base. However, deciding on a charity or cause can present a challenge for business owners as several objectives need to be satisfied. Prioritizing these objectives can help in managing this...
How Small Businesses Use Social Media SitesRushTix

How Small Businesses Use Social Media Sites: RushTix

For those in the Bay Area who wish they went out more, but don’t know where to go, RushTix has recently come on the scene. Founded in 2014, RushTix is the first build-your-own subscription for local arts and culture. Members have access to a regularly updated and curated list...
CEO Bobby Edwards Squatty Potty 600

How Small Businesses Use Social Media Sites: Squatty Potty

Perhaps you’ve seen their super-viral mega-hit ad featuring a unicorn, a handsome prince, and soft serve ice cream? Or maybe you’ve seen the auto-tuned remix version? It makes for good background listening (I’m listening to it right now, actually). Squatty Potty is a toilet stool designed to help people...
Moravian Book Shop

How Small Businesses Use Social Media Sites: Moravian Book Shop

Founded in 1745, Moravian Book Shop in Bethlehem, Pennsylvania is the oldest continuously operating bookstore in the world! In addition to selling books, Moravian Book Shop sells local merchandise, hosts events, and is home of the award-winning Colony Meadery. In the following interview, we learn how social media is...

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