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Should I Be a Blogger?

With the plethora of blogs out there, it’s easy to ask, “Should I be a blogger? Is it worth my time? What can I write that contributes to the conversation?” In their helpful book, Inbound Marketing: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah, the co-founders...

Banking on Back to the Future Day

Yesterday’s Back to the Future Day lit up social media with fun posts celebrating the long anticipated arrival of Oct 21, 2015 (for real this time). The ‘How well do you know Back to the Future?’ quizzes, the declarations of how we ought to be dressing nowadays, and the...
Bullet screen in China displaying the snark of youth.

Embracing the Snark: A Lesson from China

When I was a young teen growing up in the more innocent world of the 90s, one of the traditions adopted by my group of friends was to go to the dollar theater and make loud, snarky comments throughout a film. Doing something so socially inappropriate felt liberating. While...
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Inbound Marketing Strategy and the Art of Bonsai

What your Inbound Marketing Strategy Can Learn from the Art of Bonsai One could describe “inbound marketing”  as the natural evolution of marketing in response to the way people research products and make purchasing decisions. As you learn more about this methodology, you might now be asking “What does a successful...
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What is Marketing Engine Optimization (MEO)?

Before we get started into Marketing Engine Optimization™, let’s define marketing. One of the definitions at dictionary.com– marketing: the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. (emphasis added) It’s clear from this definition that...
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