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How Small Businesses Use Social Media Sites: Chi’lantro BBQ

Chi’lantro BBQ started in 2010 as a food truck in Austin, Texas, serving Korean BBQ inspired comfort food and the now-famous Original Kimchi Fries. Since then, Chi’lantro BBQ has grown to include two mobile food trucks and three brick-and-mortar locations. Along the way, it has been the recipient of...
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How Small Businesses Use Social Media Sites: Charity Cab

If you’ve ever wondered if there’s any truth behind the saying, “Let your work speak for itself,” look no further. Charity Cab was founded in 2013 by Rhett Havener, who spent his first three months sleeping in his cab so he could put all his profits back into his...
How Small Businesses Use Social Media Sites: Red Iguana

How Small Businesses Use Social Media Sites: Red Iguana

When visiting a new city, travelers and tourists frequently seek out the best restaurants and local fare. Websites like Yelp and TripAdvisor have simplified and enhanced this process by providing crowdsourced reviews and photographs, while social media sites provide a network of friends who can give you the word...
How Small Businesses Use Social Media Sites: A-Lamp Design

How Small Businesses Use Social Media Sites: A-Lamp Design

I once read a parable about a lamp salesman who sold his lamps door-to-door at night in order to demonstrate the superiority of his product. In contrast, my first encounter with A-Lamp Design was on a Saturday afternoon at the San Mateo Harvest Festival and it was the eye-catching...
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Should Cinemagraphs Be Included in My Brand Messaging?

Cinemagraphs are a new visual medium that have arrived on the scene over the past five years. Invented in 2011 by New York City photographers, Kevin Burg and Jamie Beck, “a cinemagraph is a living moment in an otherwise still photograph. It exists in the world in between a...
Poop Sells: Viral Squatty Potty Video Increases Sales 600%

Poop Sells: Viral Squatty Potty Video Increases Sales 600%

While a recent study suggests that sex and violence in advertisements don’t sell, apparently poop does. Adweek reports how Bobby Edwards, CEO of Squatty Potty, after resisting the advice of his Shark Tank investor and his co-founder parents, created a “royal-themed, scatological joke-filled digital short” that has increased online...
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The Coming Winter Yellow Craze

Do you suffer from the Winter Blues? Well, fashion may have the cure for what ails you. According to Timothy Mitchell, Fashion Features Writer for the New York Post, yellow is the new black for winter fashion. Citing such examples as America Ferrera’s “bejeweled canary dress,” Lola Kirke’s “ocher...
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