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Podcasts-Groundbreaking-Advertising-Medium

Podcasts Are a Groundbreaking Advertising Medium

What podcasts do you listen to? As part of the Internet revolution podcasts represent the natural migration of radio to cyberspace where it enjoys a new boundless freedom. You can find podcasts on pretty much any topic you can imagine — from comedy to health & fitness to travel...
Taylor Swift and the Magic of Marketing to Millennials

Taylor Swift and the Magic of Marketing to Millennials

Taylor Swift is a titan in the music world with a strong fan base among millennials. Studying her marketing approach can lead to insights that can help your small business. Kelly Lovell recently wrote an excellent article about Taylor Swift for Entrepreneur.com that provides three helpful takeaways for reaching...
Find a Need and Fill It: Jim Bachor's Pothole Mosaics

Find a Need and Fill It: Jim Bachor’s Pothole Mosaics

“Find a need and fill it,” the personal philosophy of Ruth Stafford Peale, has guided successful entrepreneurs for decades. But it can also be an effective advertising strategy. Jim Bachor, a Chicago-based mosaic artist, has taken this advice literally with his pothole mosaics and is finding success. In fact,...
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