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Texting, Emoticons, and the Death of the Period

With the ‘Tears of Joy’ emoji being declared the Oxford Dictionaries Word of the Year 2015, it’s clear that our written language is changing as a result of digital communication. And it’s affecting aspects of our language that we usually take for granted. A recent study conducted by the...
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Infographic: Local Giving is Good For Business

Giving back to the community can create pleasant experiences that unite employees, improve workplace morale, and energize a customer base. However, deciding on a charity or cause can present a challenge for business owners as several objectives need to be satisfied. Prioritizing these objectives can help in managing this...
How Small Businesses Use Social Media SitesRushTix

How Small Businesses Use Social Media Sites: RushTix

For those in the Bay Area who wish they went out more, but don’t know where to go, RushTix has recently come on the scene. Founded in 2014, RushTix is the first build-your-own subscription for local arts and culture. Members have access to a regularly updated and curated list...
Blogimage How Small Businesses Use Social Media Sites Aryana Afghan Cuisine

How Small Businesses Use Social Media Sites: Aryana Afghan Cuisine

A recent cultural shift is the emergence of Middle Eastern food into the mainstream American diet. When once hummus and flatbread were all but unknown across most of the country, they are now a staple for many. The inescapable consequence of becoming mainstream, however, is having to ask the question, “Where...
CEO Bobby Edwards Squatty Potty 600

How Small Businesses Use Social Media Sites: Squatty Potty

Perhaps you’ve seen their super-viral mega-hit ad featuring a unicorn, a handsome prince, and soft serve ice cream? Or maybe you’ve seen the auto-tuned remix version? It makes for good background listening (I’m listening to it right now, actually). Squatty Potty is a toilet stool designed to help people...
Moravian Book Shop

How Small Businesses Use Social Media Sites: Moravian Book Shop

Founded in 1745, Moravian Book Shop in Bethlehem, Pennsylvania is the oldest continuously operating bookstore in the world! In addition to selling books, Moravian Book Shop sells local merchandise, hosts events, and is home of the award-winning Colony Meadery. In the following interview, we learn how social media is...
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