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How Small Businesses Use Social Media Sites: Wood Thumb

How Small Businesses Use Social Media Sites: Wood Thumb

With the rise of the Urban Woodsman (also known as the Lumbersexual) in recent years, it makes sense that the popularity of products made from wood would also rise. Wood Thumb, a start-up in San Francisco that specializes in handmade wooden accessories, doesn’t just make products from wood, it...
REI and the New Black Friday Rules

REI and the New Black Friday Rules

On October 27th, REI announced plans to “close its doors on Black Friday (November 27) at all 143 of its retail locations, headquarters and two distribution centers” and, instead, pay its 12,000 employees to spend the day outside. To accompany the announcement, REI introduced the #OptOutside hashtag and invited...
How Small Businesses Use Social Media Sites: Madonna Inn

How Small Businesses Use Social Media Sites: Madonna Inn

California’s Central Coast is well known for the isolated beauty of Big Sur, the majesty of Hearst Castle, and the whimsical charm of the Madonna Inn. In 1958, Alex Madonna, a successful businessman and rancher, began construction in San Luis Obispo, CA of what would become 110 rooms, featuring...
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